Argyll and the Isles Strategic Tourism Partnership
:
Minutes:
Stuart green advised that the tourism partnership has set up a trading
arm which has received 164K in funding
Since the summer, 2 contractors and a project director have been
appointed to oversee the implementation of the project, part of which is the
creation of a new marketing association.
The partnership is developing a
new website which will link with other local marketing group websites
This should begin to come online late in January.
Stuart advised that the next tourism summit will be on Bute in 2013
St Columba 2013 is anniversary of St Columba landing On Iona. On May 18-19 a number of civic leaders will
be attending a service which has provided a platform for the strategic tourism
partnership allowing an opportunity to showcase tourism and local businesses
Kevin Baker from the council’s Communities and Culture service is lead on this
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Argyll and the Isles Strategic Tourism Partnership
:
Minutes:
Kintyre and Gigha Marketing Group
·
Industry led group - 7
businesses driving the group at the moment - Springbank, WCM/Kintyre Express, Southworth/Machrihanish
Dunes; The Ardshiel, The Putechan;
Machrihanish Caravan Park, Point Sands Caravan
Park. To include all businesses up to
and including Tarbert and also Gigha.
·
TCM is
involved with this group as coordinator and link with Town Centre
·
CGS
pupils have been asked to design a logo and artwork under the branding theme of
‘My Kintyre’
·
Springbank design
team will reproduce this artwork as a logo in a form for all to use
·
Website
will be produced to list all businesses by category with lomks
to own websites. Support will be offered
to anyone who does not have a website to help set up a free website
·
Include
art and culture groups who offer attractors and a ‘what’s on’ diary
·
Marketing
– Springbank are going to print website details and
logo on all product packaging being distributed nationally and
internationally. Southworth/Machrihanish
Dunes already marketing their company around the world and will include
marketing of the area in this. WCM are
happy to promote Kintyre and Gigha on their coaches
(external bodywork or internal advertising – DVD)
The Chair commented that he was pleased that work with the Group was
progressing.
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